Emotion is a primary factor in purchasing a home for the majority of home buyers. A study in the United States found that 90% of offers were influenced by the buyer’s emotions.
There’s that special something that stands out to the home buyer that makes them want to put in an offer, but how do you make sure they see that ‘something special’ about your home?
When marketing your home, remember that buyers are walking through 10 to 15 homes on average, but are searching dozens more on the internet. If you get a buyer from behind their screen and into your home, they still might walk away because they weren’t compelled enough by your home to put in an offer. Adding to your frustration, the buyer will also likely go and buy a home you’re competing with, which they found more compelling.
Having your home priced properly in your market is so important. The price should be comparable to similar sized homes sold in your neighbourhood within the last six months. Yet, the price is just one aspect that makes a home compelling.
Location, location, location! Haven’t we all heard that a time or twenty? Well, it’s still true, location makes a big difference in whether or not a home buyer will find your property compelling. Quiet areas, such as a cul-de-sac with little to no traffic are always easier to sell, but the location isn’t something you can change, so be sure to price properly for your area.
Once the price is right, we get into the elbow grease. Buyers don’t like walking into a $400,000 home and seeing a list of repairs that will eat into their budget. Home renovations are not compelling. Having up-to-date electrical, HVAC and a new roof can be essential to selling your home.
A well cared for property impresses buyers. A pre-listing home inspection can help you make a list of the repairs you should consider before putting your home on the market so buyers can see it’s been well cared for.
Buyers are also compelled by the high-ticket updates: kitchens and bathrooms. Walking into a brand-new kitchen with beautiful countertops, cabinets and a nice floor can make any buyer say, “wow!” These expenses are completely up to you and your budget.
Staging your home can mean the world to buyers. This includes everything from curb appeal, to depersonalizing your home, to decluttering and making it spotless. The purpose of home staging is for a broad range of home buyers to be able to picture themselves in the space. The more effort you put into preparing your home for resale, the more you will get out of it. While sometimes it’s easy to do this step yourself, there are many local professionals you can hire to do it for you.
As a seller, it’s easy to get emotional about selling your home and let your feelings control you. You already know your home is special, which is why it was your home, but making other people see that is what’s important.
Location, price, condition, updates and the overall staging and feel of the home is what will compel a buyer to put in an offer.
Call José Rauda and Lisa Shaw today at (403) 329-8899 and see how their team can help you sell your home at the right price.