How José Rauda and Lisa Shaw Sell Your Home in 7 Steps

Your family has decided you want to move to a new home… now what?

Getting your current property ready to go on the market is a detailed process that needs to be handled with care. José Rauda and Lisa Shaw are experts in advising you on the tough decisions that will get your home sold in today’s market for the best price.

This 7-step process can be time-consuming so don’t get disheartened. Seeing that sold sign on your lawn will be worth it!

1. First visit

Once a seller contacts José Rauda and Lisa Shaw, they set up a time to come view your home. During this initial meeting, they will point out special features such as unique architecture or the location that should be noted in a listing, but also make notes on improvements that could help increase your home’s value.

2. Market evaluation

To gain a clearer picture of the right price for your property, a market evaluation is done on the area and specifically on what properties in your neighbourhood have sold for in the last three months.

3. What sellers are looking for

While a market evaluation can give an idea of what a property would successfully be sold for in your neighbourhood, knowing a family’s goal is very important. Having a figure of what you would like to sell your home for is helpful in the process. However, this figure may not be possible in the current market. Rauda and Shaw pride themselves on being honest and open so if the seller’s figure isn’t possible, they’ll let them know.

4. Put property on the market

Once an asking price has been decided on, it’s time to put the for sale on your lawn! While getting there can be stressful, now is the time to really take care of your property for potential buyers to come see it. This includes keeping the home clean and free of clutter so that last minute appointments can stop by.

5. Market your property

Rauda and Shaw market your property through a number of different avenues, including print and online advertisement. The first week for a listing is always the most important so a big push at the beginning can make all the difference. In today’s real estate market, the search begins online so having your property on the top real estate listings websites and social media is vital. Simply having your property listed on these websites isn’t enough. The right pictures and description need to grab and hold the buyer’s attention for them to request a walk through or come to an open house.

6. Bring buyers through

As we mentioned in step 5, keeping a clean home is necessary when buyers start coming through. They want to visualize themselves in the space so having dog toys all over the carpet isn’t going to help them create that mental picture. Open houses can be a great draw for potential buyers and the team takes care of the details for you, like advertising.

7. Sell your home!

Your perfectly priced property has been marketed to the right buyers and you have accepted an offer, congratulations! The team doesn’t just leave you here though, we make sure you have the right connections to finish the process of selling your home and they can start helping you look for a new one!

Call José Rauda and Lisa Shaw today at (403) 329-8899 and see how their team can help you with your real estate endeavours.