Curb appeal is something everyone knows and understand, but how about web appeal?
Consumers research just about everything they buy online before going into a store or clicking the ‘order now’ button. Purchasing a home is no different, which is why José Rauda and Lisa Shaw make sure your property looks great online.
Web appeal is similar to curb appeal as they both focus on the first impression your home gives as a potential buyer is clicking through a list of properties. There a few key areas we focus on to make sure they stay on your listing and don’t just a click ‘next’.
Smartphones have amazing capabilities, but leaving it the professionals is a better idea. We use real estate photographers who incorporate lighting and the best angles to showcase your property’s potential.
For curb appeal photos – which are the most looked at – it’s best to have them taken on a sunny day with a clear view of the home devoid of clutter, including vehicles.
We also recommend consulting with a stager as they can help set the mood for the photographer and their work will also help during open houses and walkthroughs.
The overall information about a property is important so we make sure everything is filled out such as room measurements, lot size, recent upgrades, taxes and the price. If a buyer has to search for this information on the listing, they’ll likely stop looking.
Is the property near a school, hospital, downtown center or shopping mall? Our team makes sure to list nearby amenities that can draw the right buyer, such as a couple who want to walk their kids to school, or a single person who wants to be close to the action downtown. If buyers don’t see what the property is close to, they might not realize it’s what they’re looking for.
Before your listing goes up, we want to make sure everything that’s included is mentioned, such as appliances, especially if they’re only a couple of years old.
While the age of the home will be included in an overview, mentioning any special details here can also make a lasting impression, such as if you are the original homeowners or maybe the neighbourhood has a significance to the community. This area in the description will likely be a short sentence or two and you might not even have something to list, which is perfectly fine.
Society continues to research every purchase so having a solid online presence is important. In a lot of ways, web appeal has replaced curb appeal. Our team makes sure your listing captures the attention of potential buyers online and doesn’t get lost in cyberspace.
Call José Rauda and Lisa Shaw today at (403) 329-8899 and see how we can help you with your real estate endeavours.